Cincinnati PR

With all due respect to Aerosmith, MKTG of New York City, a leading integrated mar/com with offices in Los Angeles, Chicago and San Francisco, will soon be Livin’ on The Edge in Downtown Cincinnati.

The new lease signed by MKTG at The Edge Design Center is the highlight of the September edition of The Murphy-Abernethy Messenger, published by The Murphy-Abernethy Office Group at Cassidy Turley.

MKTG is a power hitter: locally, the publicly-traded company takes care of Procter & Gamble and Chiquita.

MKTG is traded on the Nasdaq with a $4.1 million market cap as “CMKG.”

The local office is supervised by MKTG Cincinnati Division President James Ferguson.

MKTG will be moving into some prime real estate: the top floor of The Edge, complete with a close-up view of everything and anything one would ever want to know about Fort Washington Way/Columbia Parkway traffic.

Located on Culvert Street, The Edge Design Center is tucked into the southeast corner of the Central Business District in Downtown Cincinnati, near Bicentennial Commons and the City’s up-and-coming riverfront district.

It’s a sweet spot: 8,300 SF in a loft/warehouse, slash office/showroom environment.

“The Murphy-Abernethy Office Group did an excellent job searching the market for the creative, unique space we were seeking,” said Mr. Ferguson.

MKTG (www.MKTG.com) creates, designs and delivers experiences that turn customers into believers. The company will be relocating from a Lincoln Heights facility adjacent to Interstate 75 in December; The Murphy-Abernethy team is also listing the Lincoln Heights building.

“The Edge delivers: it’s an edgy, creative concept that developers know resonates with the creative mind,” said Mr. Don Murphy. He can be reached at (513) 763-3008 or don.murphy@cassidyturley.com.

“The downtown market enjoys quite the asset with high-quality, office-loft conversions such as The Edge,” said Mr. Abernethy.

Scott can be reached at (513) 763-3013 or at scott.abernethy@cassidyturley.com. Their third partner, Peter Snow, can be reached at (513) 763-3007 or peter.snow@cassidyturley.com.

The Murphy-Abernethy team does business as Cincy Office Solutions (www.CincyOfficeSolutions.com).

The online version can be found at:

http://www.ctmtonline.com/abernethy-ruther/09_sept_2010.pdf.

The Industry Highlight of the September edition also touches on new rules issued by the Financial Accounting Standards Board (FASB), a U.S. watchdog agency.

“The new accounting rules for leases are turning the corporate world upside down,” said Abernethy.

Abernethy noted five implications of the new regulations that would affect deals such as the MKTG entree into the Downtown Cincy market, such as the 8,300 SF lease at The Edge Design Center:

1. With firms who have to record leases as liabilities, the new standards may create an incentive for companies to buy their offices, vs. leasing;

2. Shorter-term leases may grow in popularity;

3. Renewal and expansion options will become less popular;

4. Landlords will record lease space as income;

5. Large banks, Fortune 500 companies and large retailers will bear the brunt of the new ruling’s impact.

Many of these companies carry thousands of leases worldwide; new regulations will shift entire real estate portfolio strategies.

The Featured Property in this month’s edition of The Messenger is the 580 Building in Downtown Cincinnati, a 500,000+ SF beauty with a sizzling storefront restaurant district.

<<<<<<<<<<<<     UPDATE ON WEDNESDAY, SEPT. 15 AT 10:42 A.M.      >>>>>>>>>>>>

Aerosmith called. They’re pissed.

So …. on behalf of your local AARP …..