Folchi’s Press Release – For Immediate Release: Formally, For Him – Shades of Gray at Folchi’s – Gray Is The New Black – 6.18.14 Press Release – PR by Andy Hemmer
PDF Cincinnati Enquirer Sunday Business section featuring Folchi’s – 6.15.14: Folchi’s Formal Wear in The Cincinnati Enquirer – Sunday Business Cover Story – 6.15.14 – PR by Andy Hemmer
Formally, for him: Shades of Gray at Folchi’s Formal Wear
Gray Matters: Family-owned Folchi’s selling 2x as much in Groom Gray threads.
In biz for 40+ years, first outlet in NKy. next up for hi-end tailor/retailer.
After a flat 2013, Cincinnati wedding industry bounces back!
[CINCINNATI, Ohio ~ June 18, 2014] With all the slush, grime, soggy boots and somber gray days from a brutal winter, it’s fair to say the fashion-forward color of choice for the 2014 wedding season in Greater Cincinnati – gray – is having a banner year.
“Gray is the new black,” for a booming 2014 Cincinnati wedding season, says Mike Folchi of Folchi’s Formal Wear and Fine Men’s Apparel (www.folchis.com).
Mike and his brother, Mark Folchi, are second-generation owner/operators of Folchi’s.
“We really picked up on the gray options after the Twilight collection, which was introduced in 2012, but after seeing what we did last year in Gray, and what we saw in the first month of this year, we decided to double our Gray selections,” said Folchi, president and owner of Folchi’s (www.folchis.com).
The Allure line at Folchi’s, with whom Folchi has an exclusive arrangement to sell Allure formal wear within a 100-mile radius of Cincinnati, features Heather Gray and Steel Gray, and also offers Tan and a new color this year, Slate Blue.
Folchi’s added an additional flavor in the industry-standard black, an Onyx Black selection.
EXCLUSIVE FROM ALLURE: at Folchi’s only in Cincinnati
Besides the Allure Men line, Folchi’s also offers premium tuxes such as Ralph Lauren, Klein, Joseph Abboud, After Six and Jean Yves, amongst others.
The Allure Men line (www.allurebridals.com) has been one of Folchi’s hottest, Tuxedo rentals average about $160 (with shoes); for-purchase outfits cost about $800.
What the gray palette provides, as offered by Folchi’s, is a direct response to what the market has demanded.
“This generation tends to be a lot more casual, and what this particular Allure collection offers is a more casual approach, offering a hybrid of sorts,” Mike Folchi added. “This is actually a cross-over between a tux and a suit.”
Founded in 1973, Folchi’s is a Cincinnati-made icon in the formal wear industry, serving clients for more than 40 years with stores in Kenwood, West Chester and Anderson Township with men’s fine formal wear, custom clothing, expert tailoring and alteration services.
Mike Folchi represents the second-generation ownership, along with siblings Mark Folchi and Marisa Folchi Strickland, accommodating weddings, special events and occasions. For more information, please call Folchi’s in Kenwood at (513) 891-9930, in West Chester at (513) 755-9930 or in the Anderson Towne Centre at (513) 231-9930.
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Cincinnati PR 
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